CORSHAM PRINT
Forming the core of their business with print MIS
Profile
Corsham Print is based in the historic UK market town of Corsham, on the edge of the Cotswold hills. The main print site is on an industrial estate just outside the town, but there is a high street stationery shop in the town itself. The company is about 40 years old and offers a spread of services ranging from graphic design, litho and digital printing, mailing and distribution, large format signage, display graphics and printed textile furniture, to website design. The client list includes schools, accountants, engineers, auctioneers, estate agents, manufacturing companies, political parties, county councils, health authorities and high street stores.
The Challenge
Chris Perry, Commercial Director explained the company’s MIS experience and future needs: “We’ve been using print MIS applications for 30 odd years, initially an MS-DOS based Optimus system and then progressing to a Windows based Tharstern system for over 20 years, so we consider ourselves very comfortable using software to manage our business and understand the benefits of managing information.
“For the past couple of years, we have been looking for digital applications to form the ‘core’ of our business, to automate and drive the businesses forward. Each part of this digital transformation needed to integrate and be future-proof, enabling us to add modules or other applications seamlessly as we need them.”
The Solution
“printIQ has been the most important part of this digital transformation to date,” said Chris. “The installation and training was more extensive than any other I have experienced and involved us adapting our workflows and rethinking our entire pricing structure, all for the better.
“The flexibility of the printIQ set-up has enabled us to create accurate operations for every single part of our production and the superb training and ongoing support has left us confident to set up our own in the future.”
The Business Impact
“We have been using printIQ for nearly three months now, every part of the productive workflow is now managed in printIQ and we are seeing enormous benefits across the business,” said Chris.
“We are getting great feedback from our customers, who find the interactive emails easy to use. This in turn has definitely speeded up customers’ responses to quotes and proofs. The visibility of work, and where it is in the business, has never been better and I feel more in control than ever before. I feel we can now scale our business with much more ease than I previously thought possible. I believe this has been one of the most significant investments Corsham Print has ever made and am confident that we will add more modules in the next few years to further develop our digital core.”
The power of printIQ
“The flexibility of the Print IQ set-up has enabled us to create accurate operations for every single part of our production and the superb training and ongoing support has left us confident to set up our own in the future.”
Chris Perry, Commercial Director
Corsham Print