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The reason is simple:
Your brain is wired to keep you alive. It makes the assumption that because you were alive yesterday, what you did previously is safe.
Perpetuating past behaviours, from the brain’s reptilian perspective, is the safest way.
The brain ensures the survival of the individual, and the gene pool, but it does limit our ability to try new things. The surest way to survive is to perpetuate the past, but for organisations, doing what you did in the past is the fastest road to extinction.
But don’t despair; you’re not locked in to an evolutionary choice, there’s a fairly simple way to avoid mistakes and make the right choice to innovate and invigorate your business.
It’s a simple fact that we can’t all survive in today’s business world. But by knowing how your brain is wired, you can choose to both survive and thrive.
Many successful companies fail to innovate and instead; succumb to inertia, hesitate, or stick blindly to their old strategies. Often these companies hang onto out-dated strategies right up until it is too late.
At IQ we specialise in transitioning you from your out-dated MIS to a system designed and built for your future growth. Why not take a look outside the box?
